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March 4, 2022 — If users cannot find the answers to their questions or are not exposed to critical messaging, they will not act, and your website will fail. To prevent that from happening, you need an effective information architecture. In this article, Paul Boag provides you with a process to ensure you have precisely that. Read more…

November 8, 2021 — A great commerce experience is not a Lighthouse score or a set of Core Web Vitals figures (although both are important inputs), but it’s also a trilemma that carefully balances competing needs of delivering a great customer experience, dynamic storefront capabilities and long-term business objectives. Read more…

October 18, 2021 — Cumulative Layout Shift is one of the hardest core web vital to debug. In this article, we go through different tools to investigate CLS, when to use them(and when not), and solutions to some of the CLS issues we faced in our Next.js-based e-commerce website. Read more…

September 24, 2021 — We made the switch from a more traditional integrated e-commerce platform to a headless platform with Next.js. Here are the most important lessons learned while rebuilding a large e-commerce site with Next.js. Read more…

September 21, 2021 — The last 18 months have been a time of unprecedented turbulence. As the people of the world have flooded online, businesses have joined them, using web development tools to adapt in real-time. Read more…

July 30, 2021 — Having an e-commerce store is crucial for any store owner as more and more customers are turning to online shopping. In this tutorial, we shall go through how to create an e-commerce site with Angular 11. The site will use the Commerce Layer as a headless e-commerce API and use Paypal to process payments. Read more…

January 7, 2021 — Developing a Shopify app and being able to sell it are two different things. While you might be a very skilled app developer, that’s not always enough for Shopify merchants to decide to install a newly released and unreviewed app on their sites. If you want to give merchants a reason to install and use your Shopify app, there are four things you need to do. Read more…

November 10, 2020 — In this article, we look at three key parts of a digital store and what you can do to design each to help customers more quickly and effortlessly get to the checkout stage. Read more…

October 13, 2020 — How can you convince your clients to make a faster (and easier) buy-in? With the help of a guided design exercise, Kelly Schummer explains how the Design Shopping workflow can help guide you throughout the design phases. Read more…

September 22, 2020 — In this article, we’ll be looking at how to set up a grid layout for products on your collection pages, and how to use Shopify’s section settings to create customizable options in the online store editor. Read more…